Building foundations for ambitious futures

Client

AluK

AluK design and engineer world-class aluminium window, door and wall facade systems. However, although they’d made significant investment in their business, they were struggling to differentiate themselves from their competitors in a sea of sameness.

A window of opportunity

We ran workshops and compiled research which helped us uncover what makes them unique; and so the
‘Experts in Aluminium’ concept was born. Focusing on the people and not just the products, that make AluK a true market-leader.

A clear success

Since its launch, the Experts campaign has been embraced throughout the business and across the industry, including picking up the AluK team some well-deserved awards. And as part of our continued relationship, we have helped them to launch several industry-leading products, including F82 and Infinium.

Room

With their rare combination of creativity and attention to detail, Alive have been brilliant at defining our unique offering in the marketplace and elevating our brand.

Sioned Roberts – Marketing Director, AluK GB